The Dinagyang is a religious and cultural festival in Iloilo City, Philippines held on the fourth Sunday of January, or right after the Sinulog In Cebu and the Ati-Atihan in Aklan. It is held both to honor the Santo Niño and to celebrate the arrival on Panay of Malay settlers and the subsequent selling of the island to them by the Atis.
Dinagyang began after Rev. Fr. Ambrosio Galindez of a local
Roman Catholic parish introduced the devotion to
Santo Niño in November 1967. In 1968, a replica of the original image of the
Santo Niño de Cebu was brought to Iloilo by Fr. Sulpicio Enderez as a gift to the Parish of San Jose. The faithful, led by members of Confradia del Santo Niño de Cebu, Iloilo Chapter, worked to give the image a fitting reception starting at the Iloilo Airport and parading down the streets of Iloilo.
Dagoy is the official festival mascot of Dinagyang. He was born from the promotional sketches of Dinagyang in 2002. The caricature was later adopted as the official logo of the festival. He was introduced to the public in December 14, 2004 in The Fort, Taguig and December 18, 2004 in Iloilo City. Depicted as a young Aeta warrior, Dagoy symbolizes the jollification and friendship of ilonggo’s and other thousands of tourists flocked to witness the festival.
Dagoy stands six feet nine inches tall. He has a dark brown skin tone and wears a headdress with an image of Sto. Niño. He is garb with a camel-colored loincloth which is the typical attire of an Aeta. Dagoy is holding a drum made of fiberglass with the logo of the Iloilo City Government printed at the center. His hands and feet are adorned with multi-colored bracelets, similar to these being worn by a Dinagyang warrior.